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Nation's Top Amusement Park Continues Growth

Consumers know a good thing when they see it and that shows in the continuing growth of Holiday World & Splashin’ Safari, routinely ranked the cleanest, safest, friendliest amusement park in the U.S.

Nearly $32 million in new investment have gone into the park since 2006, including the new Wildebeest, the world’s longest water coaster (one-third of a mile) due to open in 2010.  Holiday World & Splashin’ Safari set an attendance record at the end of the 2009 season – more than one million visitors for the fourth year in a row.

Southern Indiana Power, the local REC member of Hoosier Energy, has been there consistently to meet the electrical power demands of the park that covers more than 120 acres and employs more than 2,000 seasonal workers – the Wildebeest ride alone is expected to draw nearly one megawatt of power at its peak load.

One challenge in meeting that demand: the park, open May to October, hits its peak electrical usage in the summer, at the same time air conditioning is pushing demand to its highest level.  Not a problem for SIP.

“We’ve developed an alternate rate design to help them with load management,” said Mike Hammack, CEO of Southern Indiana Power. 

The REC has consistently supported economic development efforts in Spencer County in southern Indiana, as has the management of Holiday World & Splashin’ Safari, including the successful effort to re-route U.S. 231 to improve access to the area from Interstate 64, and plans to extend the 231 improvements to the north, noted Tom Utter, executive director of the Lincolnland Economic Development Corp.  

Also the park is a great asset to the county both in helping draw the attention of business prospects to the area and creating economic activity that supports other local businesses.

“It helps tourism in Spencer County, spending money both inside and outside the park,” said Utter.

Holiday World & Splashin’ Safari has about 80 acres of property available for future development, all of it in the REC’s service area, and the park is looking forward to an on-going partnership with SIP and Hoosier Energy as it continues to entertain the coming generations of fun-lovers.

"Southern Indiana Power has been great to work with. We’ve built a great relationship with them since we first started our conversation years ago.  Southern Indiana Power will supply most of the power for future expansions," said Will Koch, president/CEO of Holiday World & Splashin' Safari.